Our story began in 2021 when two friends who shared the same vision and inspiration created the Georgian brand “LUR, • ლურ,” offering made in Georgia pajamas, robes, and silk accessories.

The word ‘LUR, • ლურ’ embodies charm and allure, and it was this dream of creating such a Georgian brand that brought us together.

Our mission is to provide our customers with home wear that is comfortable, sophisticated, and elegant.

The slogan of “LUR, • ლურ” is “Following Perfection.”

Therefore, we consistently strive to create the most comfortable and high-quality garments for you, meeting not only local but also international market standards and demands. To achieve this goal, we use the highest quality fabrics and pay meticulous attention to every detail, continually seeking improvement.

“Love Under Rest” – “LUR, • ლურ” cares about your peaceful and restful sleep. Remember, home attire is just as important for every individual, as sound sleep contributes to a healthy and joyful life. It’s this message that “LUR, • ლურ” aims to convey through its collection.